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SalesApp is a relationship acceleration system for tech sales
SalesApp makes sales conversations more legible — before, during, and after they happen — so humans can connect better, faster, and at scale.
Before the Call - Get Aligned
Sound familiar?
Your rep sounds smart. The buyer looks lost.
Derek's deep in the weeds on API architecture. The CFO stopped listening 5 minutes ago. He doesn't notice.
The demo went great. Then they ghosted.
'That call went really well.' Three weeks later, no response. What happened?
You find out deals died — not why.
CRM says 'Closed Lost: Went with competitor.' But what actually went wrong? Nobody knows.
47 Gong recordings. Zero time to watch them.
The insights are in there somewhere. You'll never find them.
During the Call - Stay Connected
Your reps are on calls right now. Some are going well. Some are going sideways. You have no idea which is which.
What if you could see — in real time — when a buyer checks out? When confusion sets in? When your rep is talking past them instead of to them?
Not after the deal dies. While it's still happening.
Three things that matter
1
Real-Time Visibility
See which calls are on track and which are going sideways — right now, not after the deal is dead. Your dashboard shows every active conversation across your team.
2
Calibration Signals
Know when the buyer is confused, checked out, or being talked past. Your reps get a mirror. You get a window. Both of you can act before it's too late.
3
Scale Yourself
You know how to sell. You can't be in every room. SalesApp extends your awareness into every conversation your team has — without adding hours to your day.
After the Call, See How You Performed
Built for sales leaders who can't be everywhere
You were a top rep. You got promoted because you could read the room, adjust on the fly, and close.
Now you manage a team. You're accountable for their results. But you can't see what they're doing.
SalesApp gives you visibility into every conversation — so you can coach on specifics, not vibes. So you can intervene before deals die. So you can finally scale the thing that made you successful.
  • VPs of Sales who need to know what's happening across 40 calls a week
  • Sales Managers who want to coach on moments, not transcripts
  • SE Leaders whose team goes too deep with the wrong buyers
  • Founder-sellers handing off to their first sales hire
Why traditional call analysis falls short
Time Sink
Gong records everything. You have 47 recordings from last week. You watched zero. The insights are buried in hours of footage you'll never review.
Surface Metrics
Talk ratio tells you who talked more. It doesn't tell you if the buyer understood anything. Keywords tell you what was said. Not whether it landed.
Reactive Coaching
By the time you review the call, the deal is already dead. You're doing an autopsy, not an intervention.
The difference
Gong asks: 'Will this deal close?'
SalesApp asks: 'Is this rep connecting with this buyer right now?'
Gong is a dashcam. It records what happened so you can review it later.
SalesApp is a co-pilot. It shows you what's happening so you can act in real time.
Both are useful. They're not the same thing.
The impact of better coaching visibility
Faster Ramp
New reps learn from specific moments, not generic training. They see exactly where they lost the buyer — and how top performers handle the same situation.
Higher Win Rates
Deals don't die to competition. They die to confusion. When reps can see the confusion happening, they can fix it before the buyer checks out.
Scalable Coaching
You can't be on every call. But your awareness can be. Coach 10 reps the way you used to coach 2 — with specifics, not guesses.
The confused buyer doesn't ask questions.
They nod along. They say 'that makes sense.'
Then they ghost.
SalesApp shows you the confusion before the goodbye.
See the View from Above with Canopy
Get early access
We're working with a small group of sales leaders to refine SalesApp before launch. Build better relationships with your prospects, your clients, your team, and your stakeholders.
If this sounds like it might be a fit for you — let's talk.
No spam. We'll reach out if you're a fit.
SalesApp by PineWoodsAI LLC
New England, USA
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